/fashion

ALMAGRAMA + TORÓ P/ GABRIEL BORTOLETO.


We developed this project in partnership with Toró, focusing on driver Gabriel Bortoleto's debut at the 2025 São Paulo GP. The challenge was to create an exclusive lifestyle kit merging rainwear functionality with the classic aesthetic of racing jackets. The concept "Quem vence no corre, não tem medo da chuva" ("Those who win the hustle aren't afraid of the rain") celebrates the driver's resilient journey, connecting his roots in Osasco, São Paulo to the pinnacle of world motorsport.

The jacket design is a modern take on the bomber silhouette, transformed into a 100% waterproof technical piece. Through a series of graphic patches, we narrate Bortoleto’s rise, from Karting to F3, his 2024 F2 title, and the dawn of his F1 era in 2025. The victory laurels on the bucket hat and the geographic coordinates of Osasco reinforce that, for a champion, the weather is just another element to master. It’s not about the race, it’s about what led him here.


Creative Direction & Design: Almagrama ® — Diego Carneiro / Kamylla Flores
Product & Manufacturing: TORÓ ® — Sarah Hartmann / Everton Farias / Anne Neubauer
Client: Audi F1 Team ® (Non-commercial promotional edition.)
Photo: Yasmin Victorino
Vídeo: Mario Kreb / Isabelly Dinkoff
Model: Pedro Augusto Costa
Make: Marina Costa
Year: 2025







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